Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
Working with Design & Marketing and Lend Lease, I conceptualised, wrote and implemented a brand awareness campaign designed to increase social media engagement among the Calderwood Valley community. Supported by print collateral, including desktop cardholders and flyers, as well as extensive online advertising, the campaign involved numerous competitions encouraging locals to like the Facebook page and create content in order to win prizes. This simultaneously boosted Facebook engagement while generating content for future use.