Branding with backbone. Copywriting with bite.
Branding with backbone. Copywriting with bite.
As Thredbo’s most well-established and reputable real estate sales experts, it was imperative that when Forbes Stynes requested a (well overdue) brand refresh, that the brand retained recognition among the local community. Accordingly, the branding imperative was to retain the ski slope-inspired ‘s’, while modernising the aesthetic and refining the brand’s typographic applications.
Following the creation of a bold new brand insignia that draws its inspiration from the clean lines of a half-pipe, I created a brand new website, brand voice and copywriting, as well as updated print collateral and stationery for Forbes Stynes, successfully positioning the company as Thredbo’s leading agent team.